Fashion retailer ZOZOTOWN hires unexpected, but familiar, model for “L” size hoodie

Challenging gender norms in Japan…

SoraNews24

zozofeatureZOZOTOWN, the Japanese fashion retailer with a name that kind of sounds and looks like they’re shouting at you, is a pretty big deal in Japan.

The company, which operates an online marketplace, primarily markets to women – so much so that you’d be hard pressed to find a Japanese teen or 20-something girl that doesn’t have at least a few items of clothing purchased there – which makes their choice of a certain bearded model for a new clothing line all the more unexpected.

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About Fairy JerBear

A disabled, trans/agender fairy bear living in the American Southwest and passionate about social justice, the environment, Trans/ LGBTQIA+ equality and combating bullying.
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